Keyword-level Amazon attribution
Connect each keyword to the Amazon orders and revenue it actually generates.
Built for serious Amazon sellers running Google Ads
Google Ads × Amazon Attribution
Stop buying clicks. Scale profitable Amazon sales.
Seller Command Center turns scattered ad data into one operating view of traffic, attributed Amazon sales, ACOS, fees, margins, and keyword-level profit, so you can cut waste faster and scale what actually makes money.
No sign-up required for the demo. Real platform, fictional data.
Keyword-level attributionTrue product profitabilityAI recommendations & auto mode
$49,764 attributedAmazon revenue connected to Google Ads clicks.
16 wasteful keywordsClear bid, pause, and AI actions at keyword level.
25.8% projected ACOSAfter removing waste and protecting profitable terms.
Close the attribution gap
Google sees the click. Amazon sees the sale. You need to see both.
The sale crosses two platforms, and neither one gives you the full story. Seller Command Center joins the traffic, cost, order, revenue, fees, and product margin on the same row.
That means you can stop comparing disconnected reports and start making decisions from a complete performance picture.
Google Ads knows
Clicks, cost, campaigns, and keywords
But it cannot see the completed order on Amazon.
Amazon knows
Orders, sales, fees, and products
Seller Command Center connects those results to the Google traffic that created them.
Ad spend
$19,001 +8.4%
24,421 clicks · $0.78 CPC
Amazon revenue
$49,764 +14.2%
1,619 orders · 1,738 units
Blended ACOS
38.2% −3.1 pts
Spend ÷ Amazon revenue
Net profit
$6,284 +19.7%
After fees, COGS and ads
Daily performance
Spend, Sales, ACOS, and Impressions
SalesSpendACOSImpressions
JanFebMarAprMayJun
Google Ads sees
0
Reported conversions for traffic that went to Amazon
Seller Command Center sees
$49,764
Amazon revenue attributed to those same clicks
Attribution insight
Google can see the click, but not the order.
Seller Command Center closes the loop by connecting Google traffic to Amazon sales, keywords, products, and profit.
16keywords wasting spend
4keywords worth scaling
Updated previews now reflect the newer demo experience, including realistic graphs and keyword-level controls.
Keyword command grid
Keyword-level metrics, bid controls, status controls, and AI suggestions
| Keyword | Match | Status | Bid | Impr. | Clicks | Spend | Sales | ACOS | AI |
|---|---|---|---|---|---|---|---|---|---|
| digital kitchen scaleGeneric · Prep Tools | Exact | Enabled | $1.35 | 38.2k | 1,450 | $1,581 | $4,249 | 37.2% | Raise bid 17% |
| food scale gramsGeneric · Prep Tools | Exact | Enabled | $1.06 | 29.4k | 1,042 | $1,081 | $2,624 | 41.2% | Raise bid 11% |
| kitchen weighing machineResearch · Broad | Broad | Paused | $0.78 | 41.7k | 804 | $628 | $134 | 468% | Pause waste |
Keyword-level attribution
See performance at the level where decisions are made.
Campaign averages can make an account look healthy while individual keywords quietly consume the budget.
See clicks, cost, Amazon orders, sales, ACOS, ROAS, net profit, and current bids together. Find the handful of terms that produce profit, then isolate the ones that only produce spend.
True product economics
Revenue is not profit.
A campaign can produce sales and still lose money. Seller Command Center evaluates each product using its selling price, landed cost, Amazon fees, advertising cost, and contribution margin.
Every product gets its own break-even ACOS, so you are no longer forcing one account-wide target onto products with completely different margins.
Digital Kitchen Scale
Expanded product view with performance graph, economics, keyword grid, and AI Auto Mode
Price$29.00
COGS$5.00
Referral fee$4.35
FBA fee$3.60
Break-even ACOS55.3%
Margin after ads8.2%
Product performance
Sales, spend, ACOS, and impressions
SalesSpendACOSImpr.
AI Auto ModeOptimize within your guardrails
GoalProfit first
Max bid change20% / day
Daily spend cap$180
AI actions found3 scale · 1 reduce · 2 pause
Product margins and the campaigns driving them, in one expandable view.
From data to action
Know what to cut, what to protect, and what to scale.
Recommendations are based on your own spend, attributed sales, and product margins. Every suggested action includes the financial reason behind it.
AI recommendations
Actionable guidance based on spend, attributed sales, and product economics
Cut waste
Pause 16 bleeding keywords
These terms spent $6,443 and returned only $1,029. Removing them sharpens account efficiency immediately.
Save $6,443
Scale winners
Raise bids on 4 profitable keywords
These search terms are generating strong net profit at healthy ACOS and can likely absorb more volume.
+$1,558 upside
Margin risk
2 products are losing money
Their ACOS looks acceptable, but the true economics break after fees, COGS, and fulfillment costs.
Review pricing & bids
Nothing changes in your Google Ads account until you approve it.
Platform capabilities
Built for profitable external traffic.
Everything needed to understand and manage Google Ads that send shoppers to Amazon.
Product-level break-even ACOS
Calculate a realistic profitability ceiling using each product’s costs, fees, and margin.
Settled and unsettled conversions
Keep recent attribution separate from finalized results while Amazon completes its reporting window.
Unified campaign management
Manage campaign status, budgets, bids, and keywords without jumping between platforms.
Profit-based recommendations
Prioritize changes according to attributed revenue, product economics, and estimated net profit.
Budget and bid guardrails
Set limits on bids, budgets, and change size, with a clear history of every approved action.
How it works
Connect your accounts. Close the loop.
Nothing changes about how you advertise. Seller Command Center makes the outcome visible and manageable.
STEP 01
Connect Google Ads and Amazon
Sign in securely through Google and Amazon. Your passwords are never shared with Seller Command Center.
STEP 02
Match traffic with Amazon sales
Amazon Attribution tags carry campaign, ad group, keyword, and product details through the customer journey.
STEP 03
Analyze and manage performance
Review profitability, adjust bids and budgets, and approve recommended changes from one command view.
Requirements
What you need to get started.
Seller Command Center is designed for Amazon sellers who are actively using, or preparing to use, Google Ads as an external traffic channel.
✓
Eligible Amazon advertising account
Your account needs access to Amazon Attribution. Eligibility may require Amazon Brand Registry.
✓
Active Google Ads account
Your Google Ads account should be running, or preparing to run, traffic to Amazon product listings.
✓
Supported Seller Command Center marketplace
Current early-access support:
United StatesCanadaUnited KingdomGermanyFranceItalySpain
Limited early access
Now onboarding a small number of design partners
See exactly what your Google Ads are producing on Amazon.
Connect ad spend to attributed Amazon sales and true product margins, then use keyword controls, AI recommendations, and guardrails to improve performance with confidence.
- Connect Google Ads traffic to Amazon revenue, orders, units, and product-level profit.
- Spot waste at the keyword level and act with bid, pause, enable, and AI workflows.
- Evaluate every product against its real economics, not a generic account-wide target.