See which Google Ads keywords actually drive Amazon sales.
You've been told for years to drive external traffic to your listings. Here is the part nobody explained: how to tell whether it worked. Every keyword, matched to the Amazon orders it produced, net of Amazon's fees.
No sign-up. Real product, fictional data.
Every guru on YouTube says drive external traffic. None of them says how to measure it.
For years we've been told by every Amazon guru on YouTube that driving external traffic from Google is the thing standing between us and the supercar parked behind them. They never get to the part where you find out whether it worked.
So you run the campaigns. Then you open Google Ads and the conversion column reads zero — because the sale happened on Amazon, and Google never saw it. Amazon saw the sale but not the keyword behind it. Neither platform will tell you a thing, so you keep spending and keep guessing. That is where most sellers quietly give up on Google.
Seller Command Center closes the loop. The advice was right. This is the part that was missing.
A 38% ACOS tells you nothing. The keyword list tells you everything.
Averages hide the truth. In this account four keywords earn nearly all the profit, while sixteen burn $6,443 and return $1,029. The campaign view shows you none of that.
Revenue isn't profit. Fees eat the difference.
Every figure is net of Amazon's referral and FBA fees, so you're looking at what you actually keep rather than what came in. Two products here run at 26% ACOS and still lose money — a blended number would never have shown you that.
Cut what's losing. Scale what's working.
Every suggestion comes from your own spend and sales, with the money attached. Cutting the sixteen bleeding keywords here saves $6,443 and takes blended ACOS from 38.2% to 25.8%. Nothing changes in your account unless you approve it.
How it works
Nothing changes about how you run your campaigns.
Connect your accounts
Sign in through Google and Amazon directly. We never see your passwords, and you can revoke access from either account whenever you want.
We match clicks to orders
Amazon Attribution tags carry your campaign, ad group and keyword through to the sale. We line that up against your Google spend.
Change things from here
Adjust bids, budgets and keywords without leaving. Hard limits stop any single change running away with your budget.
What you get
Settled and unsettled, kept apart
Amazon takes up to fourteen days to settle a conversion. We show both figures separately, so today's number doesn't quietly change on you next week.
One place to change things
Bids, budgets, keywords, campaign status. No switching between two platforms to make one decision.
Break-even ACOS per product
Worked out from your real margins. You get the number each product has to beat, instead of one account-wide target that fits none of them.
Guardrails on everything
Ceilings on bids and budgets, a cap on how far one change can move, and a log of every change and who made it.
What you'll need
These are Amazon's rules, not ours. Worth checking before you get in touch.
Requirements
- Amazon Brand Registry — an active or pending registered trademark, enrolled with Amazon.
- Amazon Attribution enabled on your Amazon Advertising account.
- A supported marketplace — Amazon Attribution is currently available in the United States, Canada, United Kingdom, Germany, France, Italy and Spain.
- An active Google Ads account running traffic to your Amazon listings.
Request early access
We're taking on a small number of design partners. Tell us your brand, your marketplace, and roughly what you spend on Google Ads a month.