See which Google Ads keywords actually drive Amazon sales.
Seller Command Center connects your Google Ads account to Amazon Attribution, so you can measure real Amazon revenue for every campaign, ad group and keyword — and what each one earns after Amazon's fees.
Currently in private beta with a small group of design partners.
Google Ads reports zero conversions. Amazon reports the sales.
When you advertise your Amazon listings on Google, the sale happens on Amazon — so Google never sees it. Your Google Ads account shows spend and clicks against no revenue, and your Amazon account shows revenue with no idea where it came from. Neither platform can tell you which keywords are working, because neither one has both halves of the picture.
Seller Command Center is advertising software that joins the two records together, so the spend and the revenue finally sit in the same row.
How it works
Three steps, and no change to how you run your campaigns.
Connect your accounts
Authorise Google Ads and Amazon Advertising through each platform's own secure sign-in. We never ask for your passwords, and you can revoke access at any time from either account.
We match clicks to orders
Amazon Attribution tags carry your Google campaign, ad group and keyword through to the sale. We join that against your Google Ads spend to show real orders and revenue at every level of your account.
Act on what you learn
Adjust bids, budgets, keywords and campaign status from one place, with guardrails that stop an accidental change from running away with your budget.
What you get
Revenue per keyword, not per campaign
Amazon orders, sales and conversion rate reported down to the individual keyword, so you can see which search terms genuinely earn and which quietly drain budget.
Profit, not just revenue
Enter your cost of goods, referral fee and FBA fee once per product, and every figure is reported net of Amazon's cut — so you're optimising against what you actually keep.
Honest attribution windows
Amazon conversions take up to fourteen days to settle. We report settled and unsettled figures separately, rather than showing you a number that quietly changes next week.
Campaign management in one place
Create campaigns, manage keywords, and change bids and budgets without switching between Google Ads and Amazon. Every change is logged.
What you need to use it
Amazon Attribution has its own eligibility rules, and they are not ours to waive. Please check these before requesting access — it saves everyone a wasted conversation.
Requirements
- Amazon Brand Registry — an active or pending registered trademark, enrolled with Amazon.
- Amazon Attribution enabled on your Amazon Advertising account.
- A supported marketplace — Amazon Attribution is currently available in the United States, Canada, United Kingdom, Germany, France, Italy and Spain.
- An active Google Ads account running traffic to your Amazon listings.
Request early access
We are onboarding a small number of design partners while the product is in private beta. Tell us your brand, your marketplace and roughly what you spend on Google Ads each month, and we will come back to you.